Skip the crowds and pick up your badge and attendee bag when you check in early for CJU.

Step into a life-sized demo of Glance’s agentic commerce experience. Snap a selfie, then let your intelligent shopping agent take it from there—curating personalized looks and helping you discover fresh styles selected just for you.

Whether you’re here to spark a new partnership, learn strategies to grow your program, or simply soak up the energy of CJU25, this session is your launchpad. Join us for a practical, warm welcome designed to help first-time attendees navigate CJU with confidence. From how to structure your meetings to where to find the best networking spots and sessions, you’ll walk away equipped with tips, tools, and a stronger sense of community.

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.

Kick off your CJU journey with the warmest welcome! Mix and mingle with friends old and new at The Set Bar at the Hilton Santa Barbara.

The way people find and buy brands has split into three paths and infinite combinations of touches on the way to conversion. There's the brand-led path, social-led path, and the AI-led path. Most marketing organizations were built for one of these and are improvising the other two.

CJ CEO Santi Pierini will discuss what it means to be at the center of this shift, giving brands the means to remake how they go to market. In this session, he'll take stock of how buyer behavior has actually moved, where the old playbooks stop working, and what it takes to meet customers on whichever path they choose. The throughline is trust, and how performance marketing earns it, measures it, and turns it into growth that holds.

Takeaways:

• How to make trust the most powerful ingredient for connecting with today's customers

• Why performance media plays a unique role in helping your brand win across all three paths

• What we've built to help you drive trust and outcomes wherever and whenever the customer chooses to engage

Take ten to sink into a luxurious chair massage, courtesy of UNiDAYS. Stop by our relaxation station for a quick reset and recharge between sessions.

The brands people commit to at age 18 are often the ones they're still buying decades later, which makes youth spend one of the few places where acquisition still buys long-term loyalty. Richard Jackson of Pion, the company behind Student Beans, brings wave II of the PION100 study to CJU ahead of publication.

Learn about the gap between the brands students say they love and the ones they actually buy, across different categories. Get insight into the brands shaping youth culture and the emotional drivers behind them. Richard will also unpack the spending personas within 16-to-24-year-olds, how they impact what they buy, and how each group responds to performance marketing. Leave with actionable insights on what brands winning Gen Z do differently.

Takeaways:

• See the data behind the love versus spend gap and how to spot the gap in your category so your campaigns capture real intent, not vanity affinity.

• Understand the emotional drivers of long-term loyalty and the brand behaviors that turn Gen Z relevance into loyalty that converts.

• Discover the distinct spending personas within 16-24s, and how they respond to performance marketing so that you can segment smarter.

Customers don't think about channels. They follow a brand into a search result, out to a creator's feed, over to an AI assistant for a gut check, on to a publisher review, and back again. A brand has to make sense at every one of those stops, and connected commerce is how you hold it together across the brand-led, social-led, and AI-led paths.

In this session, four CJ experts dig into the three paths and what each one demands right now. Then they show how the paths come together into one strategy, the kind that reaches a customer with the right message whenever they are ready. You'll leave knowing how to build a program that follows the customer instead of your org chart.

Takeaways:

• How social and LLM-driven discovery are changing the buyer and the journey

• What's shifting in each of the three paths, and what it takes to compete across them now

• How a single connected commerce strategy makes a brand cohesive and trusted across every touch, not just present on each one

Step away from the sessions for a few minutes of restorative self-care. Try one of FOREO's relaxing LED light therapy devices, sample skincare treats and tonics, plus enter our raffle to win a FLIP LED Detangling Hairbrush.

Advertisers are placing bigger bets on affiliate and need the most accurate measurement available to justify and optimize those investments. Traditional reporting shows what got tracked cleanly, but consent rules, browser changes, mobile complexity, and integration gaps all punch holes in attribution. The result: program results look smaller than they really are. New CJ tools show advertisers their tracked performance alongside a scientifically quantified read on sales that go untracked when technology or compliance limits access to tracking, so the numbers finally reflect the full value partners drive. This session reviews the connections between diagnostics, reconciliations, and reporting, and how these new tools allow you to see your true performance. Leave knowing how our tracking gap measurements allow you to better evaluate your performance defend the affiliate contribution that usually gets undercounted.   

Takeaways:

• How to see what your program actually earns, as these new CJ tools quantify the attribution gaps that shrink your reported performance. 

• How to budget and invest on better numbers, using reconciliations as a firmer basis for forecasting, publisher investment, and proving affiliate's worth internally. 

• How to turn tracking intelligence into an edge, using diagnostics to see where visibility leaks and why a stronger foundation builds confidence. 

Your conversation headquarters throughout CJU. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals – all in one central spot.

Becoming an AI-led organization will radically shift what you do, who you collaborate with, and how you operate. The question isn't whether to make that shift, it's how to do it without losing what makes your organization effective in the first place.

Nancy Giordano has spent her career helping enterprise organizations and visionary leaders navigate exactly that kind of change. As founder of Play Big Inc. and a veteran of three of the world's top global advertising agencies, she brings both a strategic eye and the hands-on experience to make the future feel actionable rather than abstract.

In her keynote, Nancy will unpack what it really means to build an AI-first strategy, how to drive organization-wide adoption, and what this shift means for the future of work. Approaching change through the lens of curiosity, let Nancy inspire you to use technology to become more human.

Publishers create value throughout a customer journey that keeps getting messier. When tracking is incomplete, a lot of that value never shows up in the report. New CJ tools demonstrate our investment in making partner contribution easier to see, measure, and understand. This session lays out what this new initiative means for you as a publisher, how additional reports provide visibility, and where you can speed things along by tightening link quality, following best practices, and helping advertisers see why tracking integrity matters. There's a bigger opportunity underneath it: publishers who help solve the measurement problem become the partners advertisers lean on. You'll leave with practical guidance and clear reasons to give CJ preference as the network investing in the future of affiliate attribution.   

Takeaways:

• How these new CJ tools get more of your value recognized, accounting for partner-driven performance that traditional tracking misses so advertisers see what you actually contribute.

• How you can help build a healthier attribution system through better link quality, best practices, shared feedback, and the case you make to advertisers.

• Why CJ earns your preference, with real investment in the tools, processes, and payment visibility that reveal more value than tracking alone ever caught.  

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.

The way people find and buy products is moving onto social platforms, and the platforms themselves are driving the transformation. What started as influencer marketing has grown into creator commerce: creators now drive discovery, shape decisions, and increasingly close measurable sales. Every major platform is building tools, shopping features, and monetization models to connect content to purchase.

This panel brings together leaders of the largest social platforms for a candid conversation about what that future looks like. They'll talk about where shopping behavior is heading, what creators need to thrive, what brands are getting right and wrong, and how measurement is catching up to the way people actually buy.

Takeaways:

• Why creator commerce has become a foundational commerce channel, and what the platforms are doing to further expand its role

• How leading social platforms are approaching shopping and creator monetization

• How creators, content, and commerce are becoming increasingly interconnected

• What brands should prioritize when building creator commerce programs

Shoppers are searching less and asking more. AI now builds the shortlist they choose from and the brands that show up there win the sale before a traditional search ever happens. From there, the shopper lands on your site, browses, compares, hesitates - and somewhere in that in-between, most brands lose them.

This session shows how brands are winning shoppers at every point in that journey with Proactive Commerce: value that arrives before the shopper goes looking for it: reaching them in AI recommendations, meeting them with a one-click offer the moment they'd otherwise leave, and recognizing the anonymous visitors who did leave so you can bring them back with your best offer.

Minty pioneered this approach, reaching millions of shoppers across 450M+ permissioned U.S. devices - earning a spot as a top 5 commerce tool on G2. Leave the session knowing how to win more in-market shoppers every day, with no dev work or upfront cost required. 

Takeaways:

• How to grow shoppers across the full journey, from AI discovery through exit recovery.

• How to drive more transactions by reaching shoppers across 450M+ permissioned U.S. devices.

• How to unlock the fastest path to activation with no dev work or upfront cost required.

Take the mic at one of CJU’s most memorable activities. For those bold enough to take the stage, our karaoke lounge is the ultimate ice breaker, and the perfect gathering place after a full day of CJU content. 

Your conversation headquarters throughout CJU. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals – all in one central spot.

For some brands, connected commerce is already a vivid reality in how they go to market. In this panel, a few of partnership's most innovative brand leaders speak candidly about how they're remaking the way their companies reach customers.

They'll talk about how partnership's role changed inside their own organizations, and what it took to break it out of its silo. They'll get into integrating partnership marketing with influencer programs, content, retail media, and the AI-driven discovery now reshaping how customers decide. And you'll hear how they made our industry a central part of the marketing plan, instead of a sideshow.

Takeaways:

• How the ways consumers discover and buy brands have shifted, and how these leaders reshaped partner marketing to meet customers wherever decisions are getting made

• Why partnerships leaders are stepping into the full span of marketing conversations, taking an active hand in planning and execution across teams that used to operate without them

• What proactive approaches to solving brand challenges have meant for their careers, and how similar initiatives can accelerate your progress in your organization

• How these bleeding-edge partner marketing leaders are working to solve key issues like attribution, walled gardens, and siloed marketing organizations

Social platforms are where discovery happens now, and TikTok Shop has turned that discovery directly into commerce. This session breaks down how CJ's TikTok Shop offering connects brands, creators, and buyers inside the platform where purchase intent is born. Attendees will see how social search behavior differs from traditional search, how affiliate mechanics work inside TikTok Shop, and real results from programs running today. This is a practitioner's session: what to sell, how to activate creators, how tracking and attribution work, and what performance looks like. Leave with a realistic picture of the TikTok Shop opportunity and how to activate it with CJ. 

Takeaways:

• How social search works as its own discovery channel, with journeys that start and finish in social apps while TikTok Shop closes the loop.

• How CJ's TikTok Shop offering already works in market, with affiliate tracking, creator activation, and commerce mechanics producing results today.

• What the TikTok Shop playbook looks like, from product selection to creator matching to the activation steps any brand can take now.

Snag your badge and attendee bag at check-in, your official entry to CJU. After registration wraps, this desk transforms into your go-to spot for any questions!

Incrementality is the measurement every marketer wants and few can prove. CJ and Capital One Ad Solutions set out to prove it. Holdout tests are one of the strongest tools for the job, but they answer just one question: did sales change? They rarely show what customers did instead. In this session, CJ and Capital One Ad Solutions share results from a series of holdout tests, pairing the experimental design with customer journey analysis to trace what happens when customers stop seeing a publisher. Do they shift to another affiliate partner? Convert off affiliate? Drop off the path to purchase entirely? The answers changes how you read a publisher's real worth, and how you value the partners in your program.  

Takeaways:

• How to read a holdout test for more than a yes-or-no on sales, and what journey analysis reveals about where displaced customers go.

• What journey analysis adds to a holdout, tracing where customers go when a publisher disappears, the thing a sales figure alone can never show.

• How to combine experimentation with journey analysis for a confident read on incrementality, and how to run this kind of test yourself.

Creator marketing is now central to how brands reach people, yet many advertisers still struggle to turn engagement into measurable results. On the flip side, many creators understand that their future growth lies in driving strong business results but need advertiser partners to work with them to understand how to drive the best results.

In this panel, advertisers and creators talk candidly about how they build partnerships that go past awareness to drive traffic, conversions, and sales. They get into what makes a collaboration work, how brands choose and activate creators across tiers, how to make affiliate and performance-based compensation work, and the measurement approaches that prove creator value. 

Takeaways:

• Why the strongest creator partnerships are built around shared business outcomes, aligning brand goals, creator incentives, and audience needs

• How nano, micro, mid-tier, and large creators play different roles across the customer journey

• Why measurement and attribution are what let brands scale creator investment with confidence

• How brands and creators keep authentic storytelling and real performance working together over the long term

This is where growth gets real. Connect with the publishers, brands, and performance partners who are driving real results – not just in the US, but worldwide.

LLMs now capture an increasing share of consumer searches and attention, The good news? Affiliate publishers drive about 75% of product citations. The challenge? Becoming one of the sources LLMs rely on and cite takes work. Publishers must understand how these tools select the sources and content they reference and how to become one of them. This session covers the fundamentals of AI visibility from a publisher’s perspective, from what makes content accessible and citable to the practical moves publishers can make to build authority and align with advertisers funding AI-driven discovery.  

Takeaways:

• How to get discovered. Learn why AI visibility starts with technical access and content structure, and how to make sure AI agents can reach and read your site.

• How to structure content to make it appealing for LLMs. Learn what makes content easy for LLMs to extract and quote, and how to organize pages for machine reading.

• How to build authority that attracts advertisers. Learn how topical authority and citation frequency work, and why they shape how attractive your site looks to brands.

• How to turn visibility into revenue. Learn how stronger citations open the door to new advertiser investment and to monetization offerings you can build and sell.

Meet us at the beach! A party on the sand is the ideal way to finish out the first full day of the conference. Kick off your shoes and enjoy drinks, small bites, and local entertainment as you watch the beautiful Santa Barbara sunset.

It's time to celebrate our 25th anniversary and your incredible achievements with a delicious dinner under the stars. Raise a glass as we celebrate the advertisers, publishers, and agencies who've pushed performance boundaries this year.  

Start the morning with the right energy. PayPal Honey is hosting our morning networking event, pairing barista-made specialty coffee with a DJ set to keep the good vibes going throughout breakfast.  

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Take ten to sink into a luxurious chair massage, courtesy of UNiDAYS. Stop by our relaxation station for a quick reset and recharge between sessions.

CJ and Epsilon are using connected identity to turn commerce signals into shopper intelligence. Built on privacy-first principles, this work is already creating bigger audiences, stronger engagement, and new growth paths for advertisers, agencies, publishers, and creators.

Epsilon CEO Sean Reardon and CJ CEO Santi Pierini will showcase solutions already in market that are converting more shoppers across more channels while expanding revenue opportunities for publishers and creators.

Leave knowing how to capitalize on Connected Commerce and Connected Identity:

Takeaways:

• Brands: Reach and convert more high-intent shoppers 

• Publishers/Creators: Monetize your influence across more channels 

• Agencies: Connect affiliate and creator activation to the full media plan 

Consumers are discovering, evaluating, and buying differently, and AI is now a primary interface for both information and commerce. Two decades of digital marketing rules are being rewritten. Join GEO leaders from across Publicis Groupe for a look at the trends, technologies, and shifts expected to shape 2027. See how brands, publishers, creators, and platforms are adapting.

We'll cover agentic commerce, zero-click journeys, and emerging models for attribution, partnership, and content creation. Our speakers will share how the value exchange between advertisers, publishers, and creators is changing and what you can do to strengthen their influence, authority, and relevance. Whether you're driving brand growth or working to keep a publishing business indispensable, you'll leave with a clearer picture of what's coming and where the biggest openings are.

Takeaways:

• How brands, publishers, and agencies should evolve team structures, ownership models, and investment priorities as AI becomes a permanent discovery layer. 

• How the relationships between brands, publishers, creators, platforms, and AI systems are changing and where you can find sources of value. 

• What will win in 2027. The capabilities, partnerships, data assets, and content strategies organizations to prioritize today 

Big follower counts don't guarantee big results. The brands winning in creator marketing are often ‘going small’, activating hundreds of nano and micro creators whose audiences deeply trust them. Smaller creators often deliver outsized authenticity and engagement, and seeding programs turn product into content at scale. Attendees will learn how to structure a seeding program, match products to creator tiers, manage hundreds of relationships efficiently, and measure what matters beyond vanity metrics. Leave with a practical playbook for authentic scale.  

Takeaways:

• How nano and micro creators often outperform big-name creators on authenticity and engagement, at a fraction of the cost.

• How seeding turns product in hand into authentic content at scale, activating hundreds of creators efficiently.

• Why creator channels hold up against AI, since audiences still open social apps for creator content even as zero-click erosion hits traditional publishers.

AI is reshaping performance marketing on every front at once. It is changing how consumers find and evaluate products, how marketers choose partners and direct their spend, and how teams plan and run programs day to day. Many companies have responded by bolting on point solutions, which adds complexity without delivering much in return. CJ is taking a different route. Our 360-AI strategy puts AI to work across the entire ecosystem, so we deliver value to the consumers, the marketers and partners who serve them, and the people who run programs every day.

This session shows how that plays out in practice: helping consumers discover your brands in an AI-driven world, empowering marketers to make sharper decisions across the partner lifecycle, and transforming the ways people work. You'll see where CJ AI stands today, the results clients are already reporting, and where the roadmap heads next, including agentic campaign execution, deeper publisher intelligence, and embedded commerce.

Takeaways:

• Understand CJ's 360-AI vision for AI that transforms consumer discovery, partner decisions, and every aspect of daily work

• Learn how CJ is building ways to credit publisher and creator influence, including in zero-click and pre-click settings where last-click attribution falls short

• Discover what early client results and CJ's roadmap signal about where performance marketing is heading, from agentic execution to embedded commerce

CJ's Publisher Audience Commissioning lets publishers turn what they know about their audiences into a real edge with advertisers. This session gives a practical walkthrough of how it works, from audience segmentation and publisher-passed parameters through campaign setup, reporting, and advertiser collaboration. It also covers eligibility, best practices, and real-world examples so publishers can see where the solution fits and how to get results from it.  

Takeaways:

• How to turn your own audience data into a major new revenue opportunity

• Approaches to build more strategic advertiser partnerships by aligning audience insights with advertiser objectives and measurable outcomes.

• How to set up, activate, and scale data-driven campaigns with confidence, using the reporting and parameters that prove performance.

• Ways to align your data and programs to specific advertiser use cases and gain incremental investment

Going global is one of the biggest growth opportunities for a brand, and one of the hardest to get right. Each new market arrives with its own publishers, regulations, payment norms, languages, and ideas of what a trusted recommendation even looks like. Hear from leaders who have done it successfully, building comprehensive global programs spanning traditional affiliate, content, and the wider set of partnership types.

They'll talk about where brands and campaigns should bend to local culture and where they should not. Real-world experiences will show how partnership leaders leveraged the brand essence while becoming an organic part of the conversation in each market. 

Takeaways:

• Understand the unique challenges of internationalization, from local publisher and regulatory differences to payment, currency, and measurement gaps

• How to carry one brand across markets and cultures through partnership, keeping it recognizable everywhere while letting trusted local voices make it feel native

• The best ways to structure the team and the go-to-market behind a global program, including what to centralize, what to leave to regional owners, and how the two stay aligned

• Why leading a program across markets builds real influence and authority for partnership marketing and your own career

Creator marketing puts your brand in front of huge audiences, but you don't write the script. With ten creators, reviewing content manually is manageable. At one hundred creators, or ten thousand, manual review falls apart, and one off-guideline moment can undo a year of brand building. This session shows how CJ keeps creator marketing safe at scale, using AI that checks creator content against your brand guidelines in near real-time, backed by the industry's largest quality and compliance team. You'll learn where the real risk sits (FTC disclosure, claims, guideline drift, fraud) and leave with a framework for scaling creator activation without scaling the risk.  

Takeaways:

• How creator programs affect brand equity, and why manual content review stops working once you scale past a handful of creators.

• How CJ's AI review process, working in partnership with Affil.ai, offers protections others cannot match.

• How CJ's combination of AI and human review protects the brand while giving creators clear guardrails to work within.

As AI transforms how consumers discover brands, marketers are gaining an entirely new layer of data, including citations, mentions, AI crawls, and referral traffic. The challenge is understanding what the data means, how it can be influenced, and whether it creates measurable business value.

This session explores a practical framework for measuring AI visibility and connecting it to outcomes. Real-world case studies will show how strategic publisher investments influence AI visibility, how to evaluate impact using rigorous measurement, and how to incorporate AI discovery into attribution, experimentation, and investment planning.

Takeaways:

• The new AI metrics and what they reveal about customer discovery 

• How to measure and validate the business impact of AI visibility initiatives 

• The evidence that strategic publisher investments influence visibility 

• How to integrate AI discovery into marketing measurement and attribution strategies 

Your conversation headquarters throughout CJU. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals – all in one central spot.

Advertiser spending across affiliate and commerce keeps climbing, and publishers are well positioned to capture more of it by making their media easier to buy. This session covers the practical moves that get budgets evaluated, approved, and funded: entry-level pricing, structured test-and-learn programs, verticalized packages, and smarter use of remnant inventory. It also looks at product-based media packages tied to category initiatives and vendor priorities, which can open funding sources that sit outside a strained core budget. 

Takeaways:

• How to structure entry-level pricing that gives advertisers a low-risk first step and a faster path to approval.

• A framework for running test-and-learn programs that produce the performance proof advertisers want before they commit larger budgets.

• How to build verticalized and product-based packages that align with category initiatives, product launches, and vendor priorities.

• Where to find alternative funding (co-op, shopper marketing, vendor programs) when core advertising budgets are tight.

Creator and affiliate programs used to run as two separate efforts: one for awareness, one for performance. That is changing. Leading brands now use creators to support the whole customer journey, from discovery to purchase, and they design social commerce as a connected system, with each creator activation feeding the next.

In this fireside chat, Annemarie Belda, Communications Manager at Intuit TurboTax, sits down with Kristina Severance, Account Director, CJ Influence, to discuss how the brand expanded its existing creator strategy by adding a creator affiliate program designed to better connect creator activity to measurable outcomes. They will cover how this approach enabled a more diverse creator mix across the customer journey and the learnings about what drove results. The session will also explore how the program is evolving as it matures, and is expanding into new ways to connect creators closer to conversion.

Takeaways:

• How a creator program moves from one-off seasonal campaigns to an always-on, structured ambassador model

• How to combine different creator types into one strategy without losing authenticity or audience trust

• What it takes to scale the tactics that work, from creator casting to offers and optimization

• How performance accountability changes the way brands judge and grow their creator investment

Creators have become one of the fastest-growing forces in commerce, and they can play an even more powerful role in performance marketing by centralizing recommendations in a single venue. Instead of relying on scattered links across bios and captions, creator storefronts give each influencer a curated, shoppable destination: their taste, your products, one URL. This session demos the technology live, showing how storefronts get built, how attribution flows back to the brand, and how they fit into a centralized creator strategy across UGC, seeding, TikTok Shop, and D2C affiliate. Attendees will leave knowing why persistent, creator-owned destinations out-earn one-off link drops.  

Takeaways:

• How CJ Creator Storefronts turn creator influence into persistent commerce with curated, always-on shoppable destinations.

• How embedded affiliate tracking lets advertisers see exactly what a creator's curation sells, with attribution flowing back to the brand.

• Why CJ Creator Storefronts are a natural, high-performance extension of the seeding, UGC, and social commerce programs you already run through CJ.

Why limit happy to just an hour? Kick off your evening with signature cocktails on the front lawn of the host hotel with your fellow marketers.

Affiliate has gotten crowded, and that's a good thing. Traditional publishers now share the stage with tech partners and newer monetization models, and each one moves the consumer somewhere different along the path to purchase. This session lays out what CJ has changed and is changing to help you earn more, more easily. We're building our product roadmap and operating model around four things publishers have told us matter: focus, earning power, revenue protection, and usability. That means monetization that reaches past the click, measurement you can trust, and support teams that work as growth partners instead of ‘just’ answering support tickets. We'll show you what's already live, and where we're headed next.  

Takeaways:

• How CJ has grown and reorganized our publisher team, and why the investment behind it is bigger than it's ever been.

• What tools and teams CJ has built, and is still building, to help you earn more from your programs.

• How monetization is moving well beyond the affiliate click, and how CJ is opening up new ways for partners to get paid.

• How CJ is investing in revenue protection and ease of use for the partners who drive success.

It's our party and we'll dance if we want to! Grab a 5-minute shuttle downtown to drink, unwind and show off your best moves at our exclusive after party. Catch a shuttle in front of the Grand Ballroom.

Shuttles begin departure in front of the Grand Ballroom at 9:00 PM. After party hours 9:00PM-1:30AM.

Strong partnerships protect brand integrity, cut wasted spend, and build lasting trust across the network. This session walks through five practical actions to raise program quality, improve partner compliance, and tie payments to real value, covering how to spot risk signals, set clearer expectations, monitor partner activity, and enforce standards consistently when problems come up. Leave with a shared framework for accountability and healthier partnerships, one that rewards the best partners and supports sustainable growth.

Takeaways:

• How quality partnerships protect the brand, cutting wasted spend and building trust that pays off across the whole network.

• How to spot risk signals early, set clear expectations, and monitor partner activity so you can prevent problems instead of cleaning them up.

• How consistent enforcement rewards the right partners, tying payments to real value and supporting healthier, more sustainable program growth.

Successful AI adoption, like successful partnerships, is equal parts art and science. It starts and ends with what people actually need. Lisa Copland, RapidCanvas VP and General Manager of Enterprise AI Solutions, will share a pragmatic framework of five questions to help you separate the AI projects worth building from the ones that aren’t. Leave with the knowledge to pressure-test any idea against two dealbreakers and three value questions before you spend a dollar on a model or a vendor. Still not sure where to start? These five questions will help you decide.

Takeaways:

• The two dealbreakers that tell you if AI is the best approach for solving a problem, and how the right choices earn the trust of your executive team.

• The three value questions that take a legitimate AI opportunity and tell you how much it's worth to the business.

• Why "records are not data" and how to tell whether your historical data captures the insights an AI can learn from.

• A repeatable way to rank your AI ideas so you prioritize the projects with more value.

As AI platforms take over more of what search used to do, brands need a deliberate way to shape where they appear in AI results. Affiliate publishers drive 75% of AI citations, which puts our industry at the center of any GEO effort. This session introduces CJ's AI Visibility and Optimization and shows advertisers how to measure and improve their AI performance, starting with our measurement philosophy and the framework the team uses to answer one question: did your investment work? It closes with a demo of CJ's AI reporting suite, covering how to track performance, spot visibility gaps, and steer partner strategy.  

Takeaways:

• How affiliate publishers shape AI visibility, and how strong partner relationships let brands influence the way they show up in AI results.

• How to see your current AI visibility and which publishers appear the most, so you can improve what you otherwise can't measure.

• How CJ turns that measurement into action, using its framework and reporting suite to translate AI insight into strategy and results.

CJ Wallet opens a new door into the customer journey, turning first-touch interest into a lasting connection. This session shows how mobile wallet experiences let consumers save offers, stay engaged over time, and convert when the moment is right for them. It creates a fresh communication channel for brands and a high-intent path to conversion for publishers across both online and in-store. Attendees will leave knowing where CJ Wallet fits and how it opens new ways to influence, engage, and convert customers. 

Takeaways:

• How mobile wallets extend the journey, with saved offers that keep consumers connected long after the first click so interest doesn't go cold.

• How CJ Wallet gives brands a direct line to high-intent shoppers and publishers a cleaner path to incremental conversions -- online and in-store.

• Why this new place to influence customers drives outstanding results, turning a saved offer into engagement and sales.

Expanding into a new market with the same program that worked at home is where many brands come unstuck. This session looks at how advertisers can use partnerships to grow into new markets with more structure, local relevance, and commercial confidence. We'll cover what needs assessing before you commit budget: the size of the opportunity, whether the right partners are ready, how local consumers behave, and what localization the program needs. We'll cover the practical things that trip brands up: payments, currency, and regulation. Speakers will talk through where expansion plans stall, how to spot the right partners early, and what to have in place before investing heavily. Leave with a framework for a partner-led expansion plan that balances central strategy with local execution.  

Takeaways:

• How to adapt a program instead of cloning it, knowing which parts of your home-market strategy travel and which don't.

• Which local factors make or break performance, from regulation and cultural fit to payments and partner economics.

• How to use regional expertise to pick the right partners from the start, before costly assumptions set in.

Consumers don't take a straight path to purchase. They move through a series of moments that shape how and what they choose. Join us as we follow one customer from the first spark of a vacation idea through research, booking, and everything after, and see how leading brands use CJ's diverse partner ecosystem to reach people at each stage of their shopping journey. Leave with practical ways to expand your reach, influence decisions, and open new growth through Connected Commerce. Learn about important new partners in AI, podcast advertising, video and post-purchase solutions and how they enable more reach, engagement, and conversions.  

Takeaways:

• How diverse partnerships enable leading brands to win by showing up at the right moments, with the right message, through the right partners.

• How the CJ Universal Tag enables brands to activate partners with zero integration work.

• How CJ's partners reach customers at every stage of the journey, all on a CPA model.